iHeartMedia Director of Insights and Analytics in San Francisco, California

Current employees and contingent workers click here at https://wd5.myworkday.com/iheartmedia/d/task/3005$4482.htmld to apply and search by the Job Posting Title.

iHeartMedia Stations

Job Summary:

iHeartMedia is currently seeking a strategic and collaborative Director of Insights & Analytics to lead strategy and execution of marketing measurement efforts for the Northern California Region.

The Director of Insights and Analytics is a client-facing role responsible for leveraging primary research and secondary data sources to optimize campaigns and measure results. The role reports into the Region SVP of Sales supporting the overall objectives of acquiring, growing and retaining revenue.

Primary Responsibilities:

  • Become an expert in iHeartMedia Analytics - a suite of marketing measurement solutions that allow iHeartMedia advertisers to measure & optimize cross-channel ad campaigns in real time.

  • Work cross-functionally with internal and external sales, marketing, digital and data teams to help advertisers measure and optimize iHeartMedia marketing investments.

  • Lead strategy and execution of advertising effectiveness research for a large portfolio of accounts in a variety of categories including, but not limited to, CPG, tech, auto, B2B, finance and retail.

  • Manage research projects end-to-end including: defining measurement strategy and design, managing external vendors, building out presentations with key insights and presenting to clients.

  • Collaborate with sales leadership to educate sales teams around attribution and marketing measurement in general to accelerate internal and client adoption of iHeartMedia Analytics.

Required Experience:

  • Must have experience in marketing analytics, consumer insights, or conducting primary research

  • Strong analytical skills including reporting, building dashboards, predictive modelling, and advanced analytics

  • Excels in storytelling with data, and making recommendations in addition to observations

  • Proven strength in collaborating and communicating with cross-functional teams

  • Strong experience with data manipulation; advanced Excel, PowerPoint and Tableau skills

  • Driven, self-starter, quick learner

  • Exceptional presentation and facilitation skills

  • Excellent interpersonal, written and verbal communication skills

  • Positive, “can-do” attitude

  • Bachelor’s Degree in communication, business, marketing or economics, preferred

Preferred Experience:

  • Experience with radio, digital and social measurement including: Nielsen, ComScore, Triton, social media listening, Google Analytics, and Google Trends.

  • Experience in sales and/or using research to generate revenue

  • Knowledgeable of multi-channel marketing strategies (digital, social, event, audio, video)

  • Experience with marketing mix modeling

  • Experience with multi-touch attribution

  • Formal statistical training

Location

San Francisco, CA: 340 Townsend St, Floors 4 and 5, 94107

Position Type

Regular

The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.

Our organization participates in E-Verify. Click here at http://iheartmediacareers.com/Pages/EEO.aspx to learn about E-Verify.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Click Here at https://sfgov.org/olse/sites/default/files/Document/FCO%20Poster%20Set%20All%20Languages%2010%2001%2018.pdf to learn about the San Francisco Fair Chance Ordinance .

Current employees and contingent workers click here at https://wd5.myworkday.com/iheartmedia/d/task/3005$1999.htmld to apply and search by the Job Posting Title.

iHeartMedia, Inc. is one of the leading global media and entertainment companies specializing in radio, digital, outdoor, mobile, live events, and on-demand entertainment and information services across the nation and providing premier opportunities for advertisers.

Click Here To Learn More About Us:

www.iheartmedia.com at http://www.iheartmedia.com/Pages/Home.aspx