iHeartMedia Senior Brand Marketing Manager in New York, New York
Current employees and contingent workers click here at https://wd5.myworkday.com/iheartmedia/d/task/3005$4482.htmld to apply and search by the Job Posting Title.
iHeartRadio is seeking a Senior Brand Marketing Manager to join our Podcast Network Marketing team. The Sr. Marketing Brand Manager is responsible for developing overall integrated marketing programs and driving listening among the existing podcast audience and finding new audiences.
In this role, your mandate is to keep listeners engaged with our new and existing podcasts by designing both high impact and highly personalized campaigns, touching tens of millions of listeners. The position requires a person with an entrepreneurial mindset, a test, analyze and learn orientation, creativity and deep quantitative skillset.
Lead overall development of integrated brand marketing plans for launching new podcasts and continued support of our existing shows, in conjunction with creative, production, the sales team and other cross-functional partners
Lead strategic conversations around brand and business strategy, creative concepts, marketing strategy and execution
Lead the day-to-day of podcast brand campaign development, ensuring a link between the brand strategy, the creative idea and the final executions. Actively guide the development of show campaign execution and ensure that all campaign elements contribute to achieving KPIs.
Use campaign data to turn learnings into actionable insights, develop plans for how we will measure our marketing and analyze results for campaign optimization
Lead complex cross-functional teams to ensure alignment, clear communication, seamless integration and timely execution of campaign deliverables
BA or BS degree; MBA a plus
6+ Years’ experience in a consumer facing digital marketing role
Strong analytical skills with knowledge and experience with analytics tools
Solid skills in core areas of business and brand strategy, insights and research, media and communications planning
Experience marketing entertainment properties a plus
Exceptional communication skills, both written and verbal and strong emotional intelligence Expert presentation skills, both written and verbal
Well-organized, proven self-starter; able to initiate, prioritize and drive projects from inception, development to execution and measurement
Ability to develop productive relationships with partners outside of the marketing team
Ability to react quickly to new information, opinion and direction
Proficiency in MS Office and G Suite. Experience in Adobe Creative Suite a plus.
Avid media consumer
About the iHeartPodcast Network
The iHeartPodcast Network is home to more than 750 original podcasts that span every category from business, sports, spirituality and technology to entertainment, family, comedy and true crime – and everything in between – making iHeartRadio the largest publisher of podcast content in the world with more than 148 million downloads each month. The iHeartPodcast Network features listener favorites from top on-air personalities including Bobby Bones, Elvis Duran, The Breakfast Club, Colin Cowherd, Johnjay & Rich and more, as well as popular celebrity podcasts "Ben and Ashley I. Almost Famous," "Whine Down with Jana Kramer," and "The Thrive Global Podcast" hosted by Arianna Huffington. The network is also home to long-running fan-favorites such as Stuff You Should Know and Stuff You Missed in History Class, and instant hits like The Ron Burgundy Podcast and Disgraceland.
iHeartMedia (NASDAQ: IHRT) is the number one audio company in the United States, reaching nine out of 10 Americans every month – and with its quarter of a billion monthly listeners, has a greater reach than any other media company in the U.S. The company’s leadership position in audio extends across multiple platforms, including more than 850 live broadcast stations in over 150 markets; digital radio via its iHeartRadio digital service available across more than 250 platforms and 2,000 devices; through its on-air influencers; social; branded iconic live music events; and podcasts as the #1 commercial podcast publisher. iHeartMedia also leads the audio industry in analytics, targeting and attribution for its marketing partners with its SmartAudio product, using data from its massive consumer base. Visit iHeartMedia.com for more company information.
New York, NY: 32 Avenue of the Americas, 10013
The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.
Our organization participates in E-Verify. Click here at http://iheartmediacareers.com/Pages/EEO.aspx to learn about E-Verify.
Current employees and contingent workers click here at https://wd5.myworkday.com/iheartmedia/d/task/3005$1999.htmld to apply and search by the Job Posting Title.
iHeartMedia is the number one audio company in the United States, reaching nine out of 10 Americans every month – we specialize in radio, digital, social, podcasts, influencers, data, and events across the nation and provide premier opportunities for advertisers.
Visit iHeartMedia.com at https://iheartmedia.com/ to learn more about us.