Job Information
iHeartMedia Director of B2B and Verticals Marketing in New York, New York
iHeartMedia
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The audio revolution is here – and iHeart is leading it! From broadcast radio to digital streaming radio to podcasting, audio continues to grow – and iHeart, which reaches 90% of Americans every month, is the #1 audio company in America across every one of those platforms. We’re the home of many of the country’s most popular and trusted on-air personalities and podcast influencers; we build important connections with hundreds of communities across America; we create and produce some of the most popular and well-known branded live music events in America; and we have the only complete audio ad technology stack in the industry for all forms of audio, from on demand to broadcast radio, digital streaming radio and podcasting. Only one company in America has the #1 position in everything audio: iHeartMedia.
If you’re excited about this role but don’t feel your experience aligns perfectly with the job description, we encourage you to apply anyway. At iHeartMedia we are dedicated to building a diverse, inclusive, and authentic workplace and are looking for teammates passionate about what we do!
What We Need:
iHeartMedia is the leading media and entertainment company, giving access to fans and advertisers to the biggest cultural events and conversations in the nation. The Head of B2B and Verticals Marketing is an exciting new role at iHeartMedia designed to support a corporate priority: B2B Marketing to iHeartMedia top clients. This person will lead B2B campaign planning and execution with a focus on supporting key category verticals for iHeart.
This role is an excellent fit for a candidate whose passion for audio media, podcasting and culture match their deep experience planning and executing B2B marketing initiatives, including targeted content, lead gen, segmentation, press and performance measurement.
What You'll Do:
Key Responsibilities:
Lead day to day management of the iHeartMedia B2B Marketing Plan, ensuring we deliver against KPIs and overall B2B Marketing goals.
Define comms and content KPIs, partner with research leads to measure and optimize plans to achieve goals, communicate wins and learnings to senior leadership.
Define segmentation strategy to ensure verticals content and comms reach the target audience at the right frequency with the right message. Partner with VP B2B Marketing Automation to execute against the strategy.
Partner with external agencies to plan execution and press strategy for key marketing moments.
Serve as Marketing Lead for the iHeartMedia B2B Podcast Network, building the plan for evolving the network and helping identify key industry partners to help realize that vision.
Lead planning and execution for all verticals and other B2B content and messaging across all iHeartMedia client touchpoints: email, social, events, iHeartResults.com.
Build and manage the B2B Comms Playbook for supporting verticals content, B2B events, and other B2B initiatives. This includes mapping workstreams, roles across teams, key timelines, and communicating plans.
Manage B2B Marketing budget for verticals content and other comms.
Collaborate with Verticals Sales leads and GTM Verticals Pitch lead to understand key messages and positioning and ensure content and initiatives drive desired actions.
Partner with Head of B2B Content and Thought Leadership to plan verticals and audio thought leadership content targeting verticals clients.
What You'll Need:
Qualifications:
Experienced B2B marketer with expertise in execution, KPIs definition and measurement, targeting and segmentation, lead gen, content performance.
Confident, polished and collaborative marketer comfortable working with executive Sales, Marketing, Media, Design and Research partners.
Practices belief that urgency and accountability win.
A project manager at heart who will drive projects forward strategically to achieve project goals.
Passion for working in a fast-paced media environment where quick development and implementation of smart new ideas is celebrated.
8-10+ years of experience in B2B marketing is required. Audio industry experience deeply preferred.
What You'll Bring:
Respect for others and a strong belief that others should do this in return
Full proficiency and understanding of job function
Ability to work independently with minimal guidance
In-depth knowledge of key business drivers and how this impacts your team
Experience in team and project management for mid-sized projects
Ability to recognize and mitigate risk
Confidence to solve complex problems using multiple sources of information
Growth mindset and desire for continued knowledge sharing and learning
Understanding of impact of your own decisions
Ability to identify new opportunities for continued improvement across business
Comfort acting as a trusted advisor for colleagues with less experience
Ability to manage complex and confidential information and to influence others to build consensus across all levels
Compensation:
Salary to be determined by multiple factors including but not limited to relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data.
$128,000 - $176,000
Location:
New York, NY: 125 West 55th Street, 10019
Position Type:
Regular
Time Type:
Full time
Pay Type:
Salaried
Benefits:
iHeartMedia’s benefits offering is flexible and offers a variety of choices to meet the diverse needs of our changing workforce, including the following:
Employer sponsored medical, dental and vision with a variety of coverage options
Company provided and supplemental life insurance
Paid vacation and sick time
Paid company holidays, including a floating holiday that enable our employees to celebrate the holiday of their choosing
A Spirit day to encourage and allow our employees to more easily volunteer in their community
A 401K plan
Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving
A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!
The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.
Our organization participates in E-Verify. Click here (https://www.e-verify.gov/employees) to learn about E-Verify.
iHeartMedia is the number one audio company in the United States, reaching nine out of 10 Americans every month – we specialize in radio, digital, social, podcasts, influencers, data, and events across the nation and provide premier opportunities for advertisers.
Visit iHeartMedia.com to learn more about us.