iHeartMedia Senior Brand Marketing Manager in Hollywood, California
Current employees and contingent workers click here at https://wd5.myworkday.com/iheartmedia/d/task/3005$4482.htmld to apply and search by the Job Posting Title.
iHeartRadio is seeking a Senior Brand Marketing Manager to join our Podcast Network Marketing team. The Sr. Marketing Brand Manager is responsible for developing overall integrated marketing programs and driving listening among the existing podcast audience and new audiences.
In this role, your mandate is to keep listeners engaged with our new and existing LA Studios based podcasts by designing both high impact and highly personalized campaigns, touching tens of millions of listeners. The position requires a person with an entrepreneurial mindset, a test, analyze and learn orientation, creativity and deep quantitative skillset.
Lead overall development of integrated brand marketing plans for launching new podcasts and continued support of our existing shows, in conjunction with creative, production, the sales team and other cross-functional partners
Lead strategic conversations around brand and business strategy, creative concepts, marketing strategy and execution
Lead the day-to-day of podcast brand campaign development, ensuring a link between the brand strategy, the creative idea and the final executions. Actively guide the development of show campaign execution and ensure that all campaign elements contribute to achieving KPIs.
Use campaign data to turn learnings into actionable insights, develop plans for how we will measure our marketing and analyze results for campaign optimization
Lead complex cross-functional teams to ensure alignment, clear communication, seamless integration and timely execution of campaign deliverables
BA or BS degree; MBA a plus
6+ Years’ experience in a consumer facing digital marketing role
Strong analytical skills with knowledge and experience with analytics tools
Solid skills in core areas of business and brand strategy, insights and research, media and communications planning
Experience marketing entertainment properties a plus
Exceptional communication skills, both written and verbal and strong emotional intelligence Expert presentation skills, both written and verbal
Well-organized, proven self-starter; able to initiate, prioritize and drive projects from inception, development to execution and measurement
Ability to develop productive relationships with partners outside of the marketing team
Ability to react quickly to new information, opinion and direction
Proficiency in MS Office and G Suite. Experience in Adobe Creative Suite a plus.
Avid media consumer
Hollywood, CA: 1617 Cosmo St, STE 402, 90028
The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.
Our organization participates in E-Verify. Click here at http://iheartmediacareers.com/Pages/EEO.aspx to learn about E-Verify.
Current employees and contingent workers click here at https://wd5.myworkday.com/iheartmedia/d/task/3005$1999.htmld to apply and search by the Job Posting Title.
iHeartMedia is the number one audio company in the United States, reaching nine out of 10 Americans every month – we specialize in radio, digital, social, podcasts, influencers, data, and events across the nation and provide premier opportunities for advertisers.
Visit iHeartMedia.com at https://iheartmedia.com/ to learn more about us.