iHeartMedia Marketing/Promotions Director Birmingham Alabama in Birmingham, Alabama

Current employees and contingent workers click here at https://wd5.myworkday.com/iheartmedia/d/task/3005$4482.htmld to apply and search by the Job Posting Title.

iHeartMedia Stations

Job Summary:

Oversees full-cycle marketing activities for 10 broadcast stations in the Birmingham area for iHeartMedia. Assists the promotions/programming team with daily activities that promote the station(s), clients or events. Also supports as needed in Tuscaloosa and Gadsden markets as well. Employee will be responsible for coordinating on-site appearances, managing part-time staff, handle station contesting, integration station brands in the market and help grow social media audience, and create content for stations' websites.


  • Works with station management in determining appropriate promotions for targeted demographic.

  • Directs on-air promotions activities, including creative design of promotional spots that maintain and enhance established creative vision and tactical objectives.

  • Partners with Sales to develop and execute programs to increase listening audience and ratings, enhance brand awareness and loyalty, generate subscribers and increase market share.

  • Activities may also include: Creating brand imaging programs and detailed advertising and promotional campaigns, or online/web/interactive initiatives.

  • Ensures appropriate parties are apprised of changes to creative content, schedules and priorities.

  • Uses creativity to fund and/or trade for event giveaways and promotional materials.

  • Builds and executes unique revenue opportunities that leverage all aspects of the organization’s product offerings for key advertisers and across all media platforms.

  • Helps to implement social media marketing strategy with the focus towards growth of social audiences.

  • Exercises in-depth monitoring and awareness of the competitive landscapes

  • Builds and manages relationships at all levels to fully understand business and marketing objectives.

  • Is responsible for maintenance and upkeep of vehicles (e.g., car, van, truck, etc.) used for remote broadcasts.

  • May also manage a promotions budget and promotions team.

  • Creates event promotion proposals and recaps.

  • Develops and oversees all promotional and contest initiatives of station.

  • Maintains station event calendar, writes copy for promotional spots, schedules live remotes from promotional events, prepares summaries of events, serves as primary coordinator for third party tie-ins for assigned promotions and events, and supervises promotions coordinator and event staff.

  • Ensures the provision of prizes, promotional materials and event collateral.

  • Ensures contest rules comply with FCC regulations.


  • At least three years experience working in or leading in a Promotions/Events capacity

  • Can work and thrive in high pressured environment with the ability to multi-task

  • Advanced skills in Microsoft Office, Photoshop and social media platforms

  • Excellent organizational skills; ability to prioritize and effectively manage time

  • High work standards and degree of attention to detail

  • Problem solving and decision making

  • Project management from start to finish; assumes responsibility & accountability for assignments and tasks

  • Actively listens; clearly and effectively conveys information; demonstrates effective business writing skills; shows excellent grasp of grammar

  • Exhibits good interpersonal skills; collaborates with others; maintains composure when faced with difficult situations and personalities

  • Excellent driving record

  • Physical ability to stand for multiple hours and lift or move 40-pound objects


Birmingham, AL: 600 Beacon Parkway West, Suite 400, 35209

Position Type


The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.

Our organization participates in E-Verify. Click here at http://iheartmediacareers.com/Pages/EEO.aspx to learn about E-Verify.

Current employees and contingent workers click here at https://wd5.myworkday.com/iheartmedia/d/task/3005$1999.htmld to apply and search by the Job Posting Title.

iHeartMedia, Inc. is one of the leading global media and entertainment companies specializing in radio, digital, outdoor, mobile, live events, and on-demand entertainment and information services across the nation and providing premier opportunities for advertisers.

Click Here To Learn More About Us:

www.iheartmedia.com at http://www.iheartmedia.com/Pages/Home.aspx